Revenue Revolution
Revenue Revolution is a school-specific, customized program,
that analyzes your school finances, increases enrollment (more
tuition dollars!), improves core school programs (retains
students!), and raises renewable operating funds (ongoing
money) using a research — based approach developed from the
best practices of exceptional Christian schools across North
America.
Revenue Revolution can add several hundred thousand dollars
of tuition and fund development revenue per year to the average
Christian School.
An Attitude: An Idea!
Money is an idea, an attitude, a worldview — Christian schools
are impoverished only if they choose to be so.
The Revenue Revolution program is an idea, yes, but much,
much, more.
If anything, our current recession has taught Christian schools
that our constituents are remarkably resilient — if schools are
willing to pay the price for program quality. GraceWorks has high
quality Christian school partners growing in the most
economically impacted areas of the country, including California,
Nevada, Florida, and Maryland.
The Battle Plan
Revenue Revolution gives your school the following powerful marketing strategies:
A Customized Approach—because each school has a unique culture and approach, GraceWorks tailors its
approach to the peculiarities of each school.
Four full days of training—onsite at your school –
•
Lifting Off, Soaring Ahead seminar (2 days)
o
Train your staff and volunteers in advanced marketing strategies
•
Amazing Annual Fund seminar (2 days)
o
Learn how to raise $40,000 to $150,000 or more annually
Train up to 30 staff and volunteers at each seminar, on a volunteer friendly Friday / Saturday schedule.
Move your marketing and annual fund programs ahead two years in one weekend. (See sidebar for
complete descriptions).
Thorough Annual Fund Effort—a volunteer-driven approach to begin or expand your school’s Annual Fund.
This program is a broad-based solicitation that yields major gifts, corporate sponsorships, and foundation
solicitations.
Major Gift Focus—identifying, qualifying, cultivating, asking, closing and thanking. Includes help on how to
strategize an effective endowment campaign.
Weekly Phone Coaching—60 minutes per week for the entire program schedule, alternating between
marketing and annual fund. Your seminar trainer is also your telephone coach.
Additional on-site coaching if needed. One of your GraceWorks’ trainers will come back onsite to your school
as needed. (Client pays all travel expenses).
All GraceWorks published information: Marketing and Fundraising—Includes all Marketing Guides
(Volumes 1 & 2 as available, all articles, updates, samples, and upgrades) along with all fundraising related:
including major gifts, annual fund, and endowments. All job descriptions.
Weekly and Monthly Coaching Memos—as if GraceWorks was your annual fund and marketing director.
Ideas of the week, and monthly marketing managers memos.
TWO Parent Satisfaction and Referral Surveys (PSRS)—at the beginning and the end of our engagement.
The ultimate test of program quality is parental satisfaction. The PSRS is a normed survey device used by over
400 Christian schools and over 100,000 Christian school constituents. (See sidebar for a complete description).
Program Quality Improvement—Utilizing PSRS results, both your annual fund and marketing consultants
work with you to prioritize and strategize key program improvements.
Training Videos Available 24/7—Dozens of hours of volunteer-friendly marketing and fund development
videos, available online to your entire marketing and annual fund teams.
Robust Word-of-Mouth Marketing—Including Promoter Receptions, monthly Promoter and warm lead mailers,
with month by month action steps. Includes a strong focus on retention as well.
Online Marketing Ideas—Carefully tied to both word-of-mouth and enrollment closing strategies. Most
GraceWorks clients end up with 200+ yearly leads online.
Proven Closing help—Tested strategies to generate leads and enrollments. Most clients close 40—50% of all
leads (including web imports, inbound calls, walk-ins).
Hands-On Help—An additional 4-8 hours per month of consultant time to review marketing and fundraising
plans, websites, literature and branding, and importantly, tuition and financial aid.
The GraceWorks Difference
Marketing Christian schools and raising funds in a Christian school are unlike other campaigns because they do
not fit the typical business model taught in MBA programs. A Christian school is not a commodity—or at least it
should not be treated like one! In the same way, while candy sales and raffles do, indeed, raise money, the
sizeable funds needed to significantly impact a school’s operating budget are not raised this way.
Traditional marketers use advertising—broad-based, impersonal and expensive. Advertisers attempt to break
through the competing “noise” and the real message misses its target. We’ve measured Christian school
advertising campaigns and found that they make almost NO difference in Christian school enrollment! Said
another way: money spent on most media marketing is wasted. Traditional marketers have no other solutions.
GraceWorks Ministries President, Dan Krause, wrote Marketing Christian Schools: The Definitive Guide,
Vol. 1, (included with eMc
4
US) to maximize schools’ return on investment (ROI). No one has written more on
the topic! This step-by-step, 600+ page manual explains how schools can use networked strategies, guerilla
marketing techniques and the Internet to achieve superior ROI.
GraceWorks adds students to your school year-around. While Fall, Spring and Summer enrollment campaigns
are essential, GraceWorks gives you market-tested actions that can add students at any time of the year. Yes,
even this week!
GraceWorks provides expert coaching unique to your school. After phone interviews and on-site visits, we will
know your school, your ministry, your Board members and your leaders. In addition, twice monthly for an entire
year, you will meet with your consultant by phone for a one-hour session. This session can be slated for your
entire team or just your key leaders. You’ll have immediate feedback, continual expert guidance, and the “next
steps” to accelerate your enrollment.
As a not-for-profit ministry, GraceWorks fees are reasonable and affordable. Through GraceWorks affiliated
consultants, we offer on-going services, too. When your school enrollment exceeds your facility’s capacity, we’ll
partner with you on a Capital Campaign!
Finally, GraceWorks does more than just increase your enrollment or raise money. We fundamentally improve
your school. These improvements create a growth atmosphere that lasts years into the future and provide
reasons for donors to continue their support.
How do we know it works? We use the Parent Satisfaction and Referral Survey (PSRS) at the beginning and
at the end of the contract period. Through the PSRS’s sophisticated statistical analysis, your constituents tell
you what you do well, what you need to improve and exactly what programs or items will increase your parent
satisfaction scores. No guessing! You will have actionable data that virtually guarantees your school’s
improvement. Bottom line: Satisfied parents re-enroll their children, are willing to support your school financially
and — no surprise here — are willing to tell others to enroll in your school. (For a complete description of the
PSRS, see the sidebar).
GraceWorks provides the most comprehensive, most-test, most successful solution to increasing your
enrollment and your annual funds while your school improves its program quality. That’s the GraceWorks
difference!
Your Revenue Revolution Consultant
Dan Krause, President, GraceWorks Ministries
Dan Krause has served non-profit organizations as a leader, fund raiser, and
marketer for 30 years. Before founding GraceWorks Ministries in 2000, Dan served
mission agencies including New Hope International, The Mustard Seed, and the AD
2000 and Beyond Movement.
Between book projects and marketing coaching program development, Dan has
written over 1,500 pages on marketing a Christian school. He coaches Christian
schools extensively, typically 25-35 hours a week. A warm, friendly, passionate, and
occasionally humorous speaker, Dan has spoken at numerous school association
meetings (ACSI, NCEA, ELEA, LCMS, NAUMS, Van Lunen, NAD). He typically
travels to 25-30 Christian schools per year, conducting on-site seminars.
Dan studied research and statistics in the Ph.D. educational program at the
University of Colorado, has a cum laude Masters from the School of World Missions, Fuller Seminary
(leadership, church growth), and a summa cum laude Bachelor’s degree from Concordia University, Seward,
Nebraska (sociology, psychology).
Join the Revenue Revolution Now!
For a complete Revenue Revolution program description and a free consultation, please contact Cheryl
Thompson at 719-278-9600 extension 200.
Praise for Revenue Revolution