The Relative Importance of Social Media in Word of Mouth Marketing
From Contagious, (c) 2013, Jonah Berger, p. 10-11, quoting directly: Help me out with quick pop quiz. What percent of word of mouth do you think happens
January 12, 2020
Category: Christian School Marketing
33 Reasons Why Your Christian School Needs an Enrollment Marketing Coach
Research-based: Over 300 Christian schools and 28,000 Christian school constituents surveyed to date. Laser-focused on marketing activities that actually work, starting with word of mouth,
April 13, 2019
Lessons from Daniel’s Childhood in Raising Up Champions
The northern Kingdom of Israel had been captured and exiled by the Assyrians (capital: Nineveh) in 722BC (“the 10 lost tribes.”) The southern kingdom was
January 31, 2016
Myths, Realities and Solutions for K-12 Christian School Finance
Myth #1 Myth: Christian school parents are extremely sensitive to even the slightest changes in tuition pricing. Reality: Christian school parents are first and foremost
January 10, 2016
Latest Net Promoter Scores for Christian Schools
As of January 6, 2015: 578 schools scored, about 88,000 respondents. Average Net Promoter Score = 57, Median = 60. By way of comparison: John
January 10, 2016
Test Scores DO Matter
A consistent finding in our Parent Satisfaction and Referral Surveys is the relative unimportance of standardized test score results. A recent New York Times article noted the
January 10, 2016
The Stubbed Toe Effect (Wonky)
On our Parent Satisfaction and Referral Survey, we ask both the importance and effectiveness of various program elements. (Failing to do just this simple step is one of three
January 10, 2016
What Mark Zuckerburg and the Average Christian School Agree Upon – and They’re Both Wrong
Facebook’s Mark Zuckerberg just announced that over the course of his lifetime, he will invest 99% of his wealth in charitable endeavors, including significantly enhancing educational opportunity
December 5, 2015
Obergefell v. Hodges, Part 3
Received a call today from a discipleship school who was picking up students from the closure of an evangelistic school in the same city. The
July 8, 2015