Long vs Short Copy, 2020 Version
While sometimes I feel like a voice crying in the wilderness, I would like to address again the TRUTH about long and short copy on
March 6, 2020
Author: Dan Krause
The Relative Importance of Social Media in Word of Mouth Marketing
From Contagious, (c) 2013, Jonah Berger, p. 10-11, quoting directly: Help me out with quick pop quiz. What percent of word of mouth do you think happens
January 12, 2020
Towards a Lutheran Theology of Tuition and Financial Aid for Christian Schools
A Biblical Model for Supporting Association-Model Lutheran SchoolsBy Dan KrausePresident, GraceWorks Ministries© 2019 Introduction: “No matter what happens, you should say: There is God’s Word.
October 30, 2019
33 Reasons Why Your Christian School Needs an Enrollment Marketing Coach
Research-based: Over 300 Christian schools and 28,000 Christian school constituents surveyed to date. Laser-focused on marketing activities that actually work, starting with word of mouth,
April 13, 2019
Teenage Suicide: An Open Letter to My Son
Dear Zachary, I am so sorry for you and many others who knew the recent graduate of your school who committed suicide. My deepest sympathies
February 11, 2019
Jack be Nimble
Regardless of your views of free trade versus trade protectionism, with our changing administrations the change in trade policies will likely be very disruptive to
December 28, 2016
Lessons from Daniel’s Childhood in Raising Up Champions
The northern Kingdom of Israel had been captured and exiled by the Assyrians (capital: Nineveh) in 722BC (“the 10 lost tribes.”) The southern kingdom was
January 31, 2016
Myths, Realities and Solutions for K-12 Christian School Finance
Myth #1 Myth: Christian school parents are extremely sensitive to even the slightest changes in tuition pricing. Reality: Christian school parents are first and foremost
January 10, 2016
Latest Net Promoter Scores for Christian Schools
As of January 6, 2015: 578 schools scored, about 88,000 respondents. Average Net Promoter Score = 57, Median = 60. By way of comparison: John
January 10, 2016