Parent Satisfaction & Referral Surveys

Get crystal clear on what parents love, what really matters, and what to improve next.


Gain Priceless Insights

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Avoid Expensive Mistakes


Elevate Satisfaction, Referrals & Retention

What do parents really think?

Parent satisfaction is the ultimate factor in student retention. 

A properly-conducted parent survey is the best tool for determining parent satisfaction. Unfortunately, many Christian schools use homegrown surveys that lead to common problems like:

We designed the Parent Satisfaction & Referral Survey to help Christian schools avoid these pitfalls and more. 

mother taking a parent satisfaction survey at home
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Parent Surveys Conducted
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Responses from Christian school constituents
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years of experience and refinements

Key Outcomes of the Parent Satisfaction & Referral Survey (PSRS)

Retain more Students

Parent satisfaction is key to retention. The PSRS helps you retain more families by identifying how parents see the effectiveness and importance of various program aspects. One without the other is not enough!

Enroll More Students

To increase your closing rate, you must understand the mental starting place for your parents. The PSRS, along with the powerful challenger-selling model, helps Principals enroll more families who visit even one time.

Generate More Leads

Word of mouth is still the most powerful lead generation tool for schools. The PSRS offers the essential insights required to promote spontaneous and intentional WOM referrals.

Differentiate Effectively

What do your parents care about most? What are your natural program strengths? The PSRS gives you clarity on these two essential questions, so you can stand out in the crowd.

Better Tuition & Financial Aid

GraceWorks’ PSRS answers the two most important questions for any tuition increase: 1) Will they? and 2) Can they? The cost of the PSRS is cheap insurance against the cost of failing a major tuition / financial aid change.

Identify Volunteers

The PSRS delivers a list of volunteers in 13 Categories who are willing to help you with practical marketing and fundraising tasks, such as serving on a taskforce.

Is your survey giving you false positives?

After decades of serving Christian school, we've consistently seem the same fatal flaws and hidden costs from homegrown parent surveys.

What You Get with the Parent Satisfaction & Referral Survey

The PSRS is perhaps the highest ROI investment your school can make. If you act on the data, the survey will pay for itself many times over.

Schools find these insights particularly helpful:

Plus, you’ll get:

  • Leads from Promoters of other families to recruit,
  • Suggestions for improvement from all respondents,
  • Student survey data analysis – segregated from other respondents,
  • Close correlates of each programmatic element, and
  • Raw data for advanced work. (We strip out token numbers of respondents who wish to be anonymous.)

Feeling overwhelmed? That’s natural. Properly surveyed, your parents are a deep well of priceless insight.

Rest assured though, the survey results are easy to understand. Additionally, Daniel Krause (President of GraceWorks Ministries) includes debrief time with every survey. You’ll have an opportunity to ask questions and get valuable insight into your highest leverage next steps.

The Parent Satisfaction and Referral Survey was extremely helpful to Lincoln Christian School, both to our board and administration… The information we gleaned from the survey has been at the center of our planning and decision-making since it was made available to us in an easy-to-understand, comprehensive format. Dan Krause added his expertise in interpreting the results and has been available for follow-up services that we feel will continue to help us be responsive to our constituents.
Mark W.
christian school principal reviewing parent satisfaction survey results

PSRS Process

1. Order Your Survey

Choose the Standard+ or Advanced survey based on your needs.

2. We conduct the survey

After a quick and seamless onboarding process, you’ll be able to sit back as we do the hard work of gathering responses, analyzing results, and preparing a report.

3. Gain Valuable Insights

You’ll receive the PSRS Report with helpful summaries, charts, and detail data. Get the 30,000 foot view or get down in the weeds. Dan Krause will also spend a few hours with you debriefing the results.

WOW! What a report. I spent a couple of hours last night going through it. I am amazed at how such a simple-questioned survey can give such valuable insight to the school. I will obviously be spending more time with the report. I love the various angles in which you can view the data. This can really help us determine not only what the issues are but also who they affect.
Anthony K.

Parent Survey Options

Includes Standard Standard + Splits Advanced
School-wide Satisfaction exclusively for Christian Schools
3 Different Reports, School as a Whole
Program Elements: Thrill, Fix, Frill, Annoy by impact on satisfaction
Satisfaction by Demographic
Enrollment / Re-enrollment Status & Why
Marketing / Fundraising Volunteer Lists
Categorized Comments by Demographic
Leads of Actual Prospective Families
Biweekly Progress Reports
Close Correlates of Program Elements
Alumni Results
School as a Whole Report (3 total)
Survey Responses Raw Data
WOM Promoter Lists
WOM Promoter Plan
Assessment of Curricular Areas
Survey Refinements from 10+ Years of Experience
3 Splits/Divisional Reports (e.g. Elementary, High School, Staff)
New! Comparison Reports - Division and Year to Year
New! Comparison Reports - Compare to Other Schools
Largely Unlimited Custom Questions or Survey Adaptations
Debrief Time by GraceWorks President Dan Krause
2 Hours
2 Hours
4 hours

Standard Survey

Standard + Splits

Advanced Survey

Frequently Asked Questions

Typically 4-6 weeks from engagement to report. This can be longer for more involved Advanced Surveys, with many custom questions. The more customized the survey, the more difficult setup and scoring becomes. We will alert you if there is a delay for any reason.

We survey both parents – moms and dads. We expect a response rate of 40-60%. Incentives will be required to achieve this level of response. Over 820+ surveys, we have worked out a bevy of low- or no-cost incentives to get that response.

Note that this is the expected response rate for parents. For other groups, the response rate is typically lower.

The survey will work well with all constituent groups of a Christian school – teachers, board members, alum, leaders, volunteers, donors, congregational members, and yes, even students.

For alum, we have developed a set of questions asking them how they are doing in life. This can be a source of pride, but more practically – a source of more stories, testimonies, donations, and volunteer help.

Since the survey is electronic, questions are turned on or off depending on how the respondent relates to the school. For example, we do not ask past parents how engaging your teachers are – they don’t know. (Students should know – but we don’t trust their judgement!)

No – we have tried! The biggest problem with a paper survey is that respondents don’t take the time to deal with conditions. They answer questions they shouldn’t. More problematically, they don’t answer questions they should. The last school that tried a paper survey ended up throwing over 50 paper surveys into the trash.

Yes – the PSRS can be done in other languages, although often we do not recommend it. When it comes to surveys, “lost in translation” is a significant problem to overcome. Keep in mind that our survey hosting company, Lime, has translated their question instructions to multiple languages.

However, we will still need a translator for your questions. With difficultly we can find one, (an additional fee applies) but typically it’s better if one of your own translates the questions.

Generally from late October to early April. An earlier administration gives you time to fix problems during the school year, and can help you head off retention problems. A later administration gives a better read on what happened in the school year as a whole, allowing you the summer to fix problems.

Every year we do summer surveys. Incentives need to be carefully thought through to get the proper response rate.

The three biggest problems are (1) False positives assuming the answers are acceptable or positive when in fact they are problematic, (2) Mechanics of survey questions, and (3) The advanced scoring we can bring to your data – which you can’t – with over a decade of experience specific to Christian school satisfaction surveys.

We have over 3200 hours of programming in our survey scoring software. Survey Monkey or anything else does not come remotely close to our capabilities.

Yes. Much can change from year to year. Keep in mind that overall satisfaction is closely tied to enrollment numbers in two key ways: (1) More satisfied parents make more referrals, and (2) More satisfied parents stay in your program.

The bottom line – not knowing about satisfaction problems can in fact be very, very costly to your bottom-line.

Two items on the PSRS are proprietary – the survey itself, and how we score it. Call or email us ((719) 278-9600, ext. 200, or, and we will send you a detailed description of both. Or we will be happy to show you the survey via an interactive webinar for 30 minutes.

Once you purchase the survey, we are happy to send you a PDF, along with test tokens (numbers) which allow you to take the survey. We send you multiple tokens because the survey asks different questions depending on how you relate to the school.

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