Annual Fund Development for ChristianSchoolsFunding for Christian Schools has changed, is changing and will continue to change! “We now live in permanent white water, and nobody has shot this river before.” The right path through the financial maze can be found, but it takes an attitude change and a willingness to try methods that your school has not previouslyattempted.Holding a major fundraising project does produce needed income. However, raising substantial operating funds requires additional streams of income. An effective fund development program is rarely accidental. Success occurs when planning is paired with a focused,skillful,long-termeffort.WhatisanAnnualFund?An Annual Fund is a coordinated effort by your school's Development Team to plan an annual fund that provides an average of $40,000 - $200,000 (or more) for your Christian school. Properly structured, after the first year, raising annual funds gets easier because donors “get inthehabitofgiving”toyourschool.How is the Annual Fund Used? The Annual Fund can be used for budget support or special programs, scholarships, salaries, facilities upgrades or needed equipment – generally in the sameschoolyear.Yourschoolsetsthegoal,whichmaychangefromyearbyyear.Who Does All the Work? You will be happy to know that the Administrator is NOT in charge. Instead, the Administrator and/or Development Director recruits a Development Team that is givenajobdescriptionandtrainedattheAnnualFundSeminar.AMAZingBenefits:•Priortothecampaign,yourschoolcompletestheParent Satisfaction and Referral Survey (PSRS)thatoIdentifiesvolunteerswillingtohelponthecampaignoProvidesauthentictestimonialsforuseinthecampaignoListswhatyourparentsthinkareyourschool’smosturgentneedsoSummarizeswaystoimproveyourparentsatisfactionscores•Morepeopleareaskedtosupporttheschool“insteadofthesame oldfew.”•Fundscanbeusedtoimplementnewprograms,purchaseequipment, upgradefacilities,increasetuitionassistanceorhelpwithoperatingcosts.•Thedevelopmentprogramcoordinateswithacongregation’sstewardshipprogram.•Amission-orientedapproachtogenerateschoolsupportisestablished.•AddedpublicitygeneratedbytheAnnualFundcomplimentsanendowmentprogram.•The sponsoring church(es) appreciates other sources of income instead of relaying so heavilyonthechurchmembers.•Peoplearetrainedtothinkofdevelopmentandnotjust“fundraising.”•Alumni,grandparents,andother“friends”oftheschoolbecomeinvolved andbringotherresourcestotheschool.•TheAnnualFundlaysafoundationforafuturecapitalcampaign.•Futurefinancialsecuritythroughestateplanningisinitiatedorbecomes stronger.•Localbusinessescanbecomepartnersinschoolsupport.•Coaching for 1 year (2 hours or 4 hours per month, depending upon program level selected)throughtheentireprocess,tomakesureyourcampaignstaysontarget.You can compare GraceWorks' two annual fund programs here.Or,requestfree:"Ten Tips to Increase Your School's Annual Fund" in the left panel of this page.TheGraceWorksDifferenceGraceWorks’ Annual Fund Development program uses the most successful development strategies in the industry and accomplishes one thing that other programs cannot: our process fundamentally improves your school. Not only do you obtain much-needed funds, you have moresatisfiedparentsandasustainableannualfunddevelopmentprocess.Every school is different! We tailor your annual fund process to the uniqueness of your school. No cookie-cutterwork!TheAnnualFundImportanceDoesthissoundfamiliar:•“Isitinthebudget?”•“Doweraisetuitionagain?”•“Staffsalariescanonlybeincreasediftuitiongoesup.”•“Let’s see, this is October and already we have had two candy drives, a beef jerky sale, a bazaar, a carnival, a garage sale, and the truck of fresh grapefruit we ordered from Florida will be here tomorrow.”Are these questions, or similar financial concerns, expressed at your board meetings? What are your future plans and provisions for increasing staff salaries and benefits…for expanding the curriculum…for upgrading and adding to the facilities… for the addition of new programs and staffing needs? What’s ahead for your school in three, five, or ten years? Will the school’s current base of support continue? Are you in the process of planning new recognizable streams of income to strengthen your school and remove some of the burden from supporting individuals or churches?More and more Christian schools are initiating an Annual Fund or Annual Development Program. The purpose of this program is to raise annual funds for current year needs. Many schools are raise 5% to 15% of their operating budget. This is a major amount of income that can happen on a yearly basis once the program is properly installed. Let us say it again: this income will continueyearafteryear,oncetheprogramstarts.The annual appeal is a bread and butter foundation for a development program that can produce significantincomefortheschool.Why Start an Annual Fund Now? WHY NOT? Every Christian school has potential donors who would be most happy to give, if only they knew your situation. The Annual Fund providesthesedonorstheopportunitytosupportChristianeducation.
GraceWorks' Annual Fund coaching programs are presented by Bob Rogalski, Senior Consultant for Annual Funds. Over the last three decades, Bob has partnered with over 300 schools to start annual funds, or increase annual fund results.Bob Rogalski has been a Christian school principal for over thirty years, serving schools in Hong Kong, India, New York City, New Orleans, North Carolina, and in Arizona. He understands the stress and pressure most schools face in the area of funding.You can compare GraceWorks' two annual fund programs here.Or,requestfree:"Ten Tips to Increase Your School's Annual Fund" in the left panel of this page.ACloserLookatGraceWorks'AnnualFundProcessYour job is not only to ask people for money, but to ask the right prospect for the right gift bytherightsolicitorattherighttimeandintherightway.All schools have potential supporters who have only to hear of your mission and they will support it.It’sverysimplefindthosewhobelieveinyouandyouaskthemforfinancialsupport.So,whatisthebestwaytoask?We answer the question with an onsite workshop, "The AMAZing Annual Fund." GraceWorks comestoyou!The AMAZing Annual Fund Seminar is a 2-day seminar, at your school or other facility in your community, that focuses on the essential details to start (or expand) annual fund income from $40,000to$200,000ormore,dependingonthesizeoftheschool.The seminar trains a core leadership team to implement the program. A case statement, telling the story of the school and how the school is worthy of support is finalized. Plans are developed tocommunicatewithpotentialdonorsthroughspecialmailingsandnewsletters.Specifically,TheAMAZingAnnualFundSeminarincludes:•Annual Fund -- What Is An Annual Fund? How Is the Annual Fund Used? Who Supports the Annual Fund? How Do You Generate Annual Fund Gifts? How Do You Ask? Strategy Decisions, SettingtheGoal,TableofGifts,GiftClubs,MatchingGifts,Memorials,AnnualFundChecklist•Leadership -- Annual Fund Chairperson, Spiritual Leader, Secretarial, Cultivation, Major Gifts, Phonathon,Recognition,Volunteers,CalendarofEvents,DevelopmentTeamChecklist•Case Statement -- Reasons for a Case Statement, The 5 Parts of the Case Statement, The 4 “Don'ts”oftheCaseStatement,CaseStatementChecklist•Direct Mail Appeal -- What Is Direct Mail?, Segments of the Mail Appeal: Mailer, Cover Letter, Brochure,ReplyCardandReturnEnvelope,DirectMailChecklist•Donors--WhomDoYouAsk?DonorTargetCircle,ProspectiveDonor'sChecklist•Phonathon -- Whom Do You Call? Who Does the Calling? Location, Date and Time, Material Needed,TheNightofthePhonathon,PhonathonChecklist•Major Gift Prospects -- Prospects, Finding Them! Cultivation of Prospects, Process of ObtainingGifts,DonorLifeCycle,MajorGiftChecklist•Asking -- One-on-One Asking, Dealing with Fear, How to Ask, Asking for the Lead Gift, Tips on Asking,AskingChecklist•Recognition -- Showing Appreciation through: Correspondence, Gifts, Special Events and AnnualReports,TipsonExpressingRecognition,RecognitionChecklist•Record Keeping – Prospect/Donor Reference Card, Donor's Permanent Record Card, PhonathonCallRecordForm,Computers,RecordKeepingChecklist•YourschoolwillhaveeverythingyouneedforasuccessfulAnnualFundprogram.