GraceWorks Parent Satisfaction and Referral Survey At A Glance
GraceWorks Parent Satisfaction and Referral Survey (PSRS) is an internationally-normed satisfaction survey for all Christian school constituents – parents, students, teachers, alumni, past parents, donors, leaders, and volunteers.As of November 2019, over 109,000 Christian school constituents in 750+ schools have taken the survey. Curious why? Note that all normed data is based exclusively from Christian schools – no non-sectarian schools are allowed to take the survey.Order GraceWorks PSRS here.GraceWorks maintains comparison data for over 150 variables for elementary and secondary Christian schools - program elements, demographics, and key standard questions.Every survey is personally debriefed by GraceWorks’ President Dan Krause – as needed, often more than once. This is included in the cost of the survey. Krause is the chief author of the survey, its scoring system, and Marketing Christian Schools: The Definitive Guide (625 pages). He has worked over 35 years in non-profit fund development and marketing, including over 200 Christian elementary and secondary schools.
GraceWorks’ Parent Satisfaction Survey comes in 3 basic versions:
(1) Advanced ($2195) – Designed for larger schools, the Advanced PSRS allows both custom questions and reports by division (e.g. elementary, middle or junior high, high school.)(2) Standard+ ($1595) – The Standard+ PSRS incorporates key changes from the legacy survey that GraceWorks used for over 10 years. Assessment of curricular areas is included. Our tailored accreditation, Lutheran, Adventist, and Canadian surveys are all based on the Standard+ survey, at the same price. (3) Legacy ($1295) – This is the basic polished survey that GraceWorks has used for many years. The Legacy PSRS is fine for most smaller schools.Order GraceWorks PSRS here.
GraceWorks Christian School Satisfaction Survey – In-depth
The Parent Satisfaction and Referral Survey (Version 4.0) helps you fulfill two mandates:The Biblical Mandate– God calls all of us to excellence (Ecclesiastes 9:10, Colossians 3:23-24). PSRS 4.0 provides a valuable opportunity to “see yourself as others see you.”The Practical Mandate– Between 60-70% of all new families to a Christian school come from word of mouth (WOM) referrals. WOM leads are both easiest to close (enroll) and, importantly, are less price sensitive.In fact, GraceWorks’ research clearly shows that Promoters (individuals who make referrals to your school) are:More likely to volunteer,More likely to refer,More likely to enroll their own children,More likely to join your church (if they don’t have one), More likely to donate,More likely to tolerate high tuition increases …In multiples of 300% or more.In other words, the actions we need the most from our constituents – both parents and others – can be predicted and improved by focusing on overall satisfaction. However, not all program improvements will help you increase overall satisfaction. A key goal of the Parent Satisfaction and Referral Survey is to help you understand what program improvements are most likely to increase overall satisfaction. The program elements surveyed are the most impactful on satisfaction and willingness to refer of well over 100 variables we have tested. In fact, these elements factored best over several dozen custom surveys.In a Christian school, the leadership challenge is to determine what program improvements are the highest priority. While ultimately overall vision and God’s purpose trump all other considerations, it is quite helpful to know what program improvements are most likely to increase parental satisfaction, and thereby increase parental (and other constituent) WOM referrals.Order GraceWorks PSRS here.
GraceWorks’ Parent Satisfaction and Referral Survey: What You Get
The Legacy and Standard+ Versions of the PSRS include all of the following:(1) A flawless survey-taking system – our surveys are hosted by the same company who develops the survey-taking software itself. The survey itself takes 10-15 minutes. (2) Concise summary – the most pertinent findings of the study, in about three pages. (3) Normed data for the school as a whole and many subgroups – Percentile ranks and effect size differences for satisfaction and willingness to refer:Your school (as a whole) AND all relevant demographics:AgeEducational attainment*RaceGrade of child*GenderRelationship to schoolIncome*Distance from school *Asked only of parents(4) Overall satisfaction and willingness to refer by division – elementary, middle, high school.(5) Comments sorted by subgroup – to drill down on subgroups with stellar or poor satisfaction scores. (6) Normed data for key program elements – from engaging teaching to use of technology – 40 elements in all, including tuition and financial aid. (7) Quality gaps for all program elements – a commonsense approach to identifying problems. (8) Leverage - a precise measure of the impact of each program element on overall satisfaction and willingness to refer – for good or ill.(9) Thumbs up / thumbs down evaluation of each program element.(10) Graphical Presentation of Thrills / Chills / Frills / Annoyances, typically on one page. (11) Re-enrollmentstatus – with buying topology comparison, and enrollment information on eligible siblings or congregational members not enrolled at your school.(12) Progress reports sent twice a week – to encourage increased response. (13) Lists of Promoters, Detractors, and Passives – Promoters are 3-5 times more likely to volunteer, donate, refer, enroll, and re-enroll in your school.(14) Lists of willing volunteers - to help you with marketing tasks and annual fund tasks (as desired),(15) Ample testimonial material – dozens if not hundreds of kind comments from your Promoters.(16) Leads from Promoters of other families to recruit,(17) Explanation of Detractor and Passive problems, in respondents own words,(18) Suggestions for improvement -- from all respondents.(19) Student survey data analysis – segregated from other respondents.(20) Close correlates of each programmatic element – which we use to cluster thrills and chills factors together.(21) Detailed explanation of what to do next, including a month-by-month calendar of word of mouth activities.(22) Raw data – for advanced work. We strip out token numbers of respondents who wish to be anonymous.(23) Alumni Series – an entire series of questions designed to measure the “long-term” impact of Christian education. Are your former students still demonstrating the “marks of a Christian”?Order GraceWorks PSRS here.
Additional Benefits of the Advanced PSRS
(1) Unlimited custom questions – limited only by what your constituents will endure!(2) Leverage, percentiles, quality gaps and thumbs up/thumbs down, and quadrant analysis bydivision: elementary, middle, and high school. (PSRS 4.0 reports all of these for the school as a whole).(3) Add your own volunteer recruitment questions – for fund raisings, classroom or administrative needs – names are matched via a simple macro.(4) Social handles of Promoters – to use social media to increase overall word of mouth effectiveness. (5) Divisional Split Reports – up to three additional split-campus reports (Lower School vs Upper School; Elementary, Middle, High, etc.) included in the package.Order GraceWorks PSRS here.
GraceWorks’ Christian School Parent Satisfaction Survey Answers Questions Such
•Who are our Promoters, Detractors, and Passives?•What is the satisfaction/willingness to refer of parents at various grade levels? (What could we do to avoid losing parents after grade ___? What are the concerns of parents in our middle school?)•How effectively are we meeting the needs of Generation X compared to Baby Boomers?•How can we more effectively reach Hispanics? (African-Americans? Asians?)•By studying the responses of our affluent parents, what can we learn about attracting more affluent people to our school?•How could we reach our immediate neighborhood better?•What is the relative satisfaction of our staff compared to our parents? (Current parents to past parents? Church members to parents?)•What program elements are the highest priority to improve?•What program elements are most satisfying?•What program elements are most problematic?•What program elements do not help satisfaction one way or another?•What are the WOM messages Promoters and Detractors are likely to say?•What do students themselves say about the school?•In helping market the school, who is: …Willing to represent the school at their church?… Help with all the writing chores?… Distribute marketing materials around town?… Lead marketing events (e.g. Promoter’s receptions)?… Help with online marketing?… Serve on a marketing taskforce?•What improvements are likely to increase the number of Promoters?•Who are our Detractors, and how can we fix their problem?•What are our largest quality gaps for the school as a whole, and key subgroups?•What other schools are parents considering, and why?•What is the re-enrollment status of all responding parents?•In parents’ minds, how does our school compare to other schools parents are considering?•What are the key concerns of the various racial groups that attend our school?•How can we reach higher income families more effectively?•If we build a new gym, is it likely to increase overall satisfaction, and willingness to refer by current parents?•What are the suggestions for improvement of all respondents, as well as for each subgroup?•What program element effectiveness scores most closely relate to each other?•What program elements are highly effective compared to effectiveness scores of the same element in Christian schools throughout North America?Order GraceWorks PSRS here.
About the Confidentiality of the PSRS
GraceWorks does not track names or any other identifying information from respondents. Individual schools track who received each “token” (identifying number). Respondents can choose to remain anonymous (with the common-sense exception of token numbers for respondents who volunteered) via a final question, in which case token numbers are not reported back.