eMc
Enrollment Marketing Clinics
 

Practical, affordable marketing help for Christian school volunteers and staff.

Our best, up-to-date thinking and research on what really works to increase enrollment in Christian schools, plus:

ü Parent Satisfaction and Referral Survey
ü Internet based marketing manager
ü Monthly Marketing Manager Memo
ü Idea of the week
ü Monthly Promoters and warm leads mailer
ü Literature / forms Samples
ü Marketing Christian School Guide(s)
ü Ongoing live training
ü Dozens of long and short training videos available 24/7

All this for just $100 a month!  Order now, request more information, or call (719) 278-9600, ext. 400 for a free consultation.

Compare our three Enrollment Marketing coaching programs here.

In-Depth: Enrollment Marketing Clinics (eMc)

GraceWorks most affordable marketing coaching program:  eMc includes all of the following:

Parent Satisfaction and Referral Survey (PSRS) - Based on survey research with over 35,000 Christian school constituents, GraceWorks has normed parental satisfaction and willingness to refer throughout North America.   The internet-based PSRS takes only 4 weeks to:

¶Identify both Promoters - those making referrals - and Detractors.
¶Percentile rank your satisfaction and willingness to refer, both for the school as a whole, as well as subgroups, such as parent satisfaction by grade,
¶Detail parental comments of praise, concerns, and suggestions for improvement,
¶Provide actual leads of new parent families from your Promoters, and
¶Identifies 1 to 2 dozen volunteers willing to help with your marketing.

WOW!  What a report.  I spent a couple of hours last night going through it.  I am amazed at how such a simple-questioned survey can give such valuable insight to the school.  I will obviously be spending more time with the report.  I love the various angles in which you can view the data.  This can really help us determine not only what the issues are but also who they affect. 
Anthony Knight, Principal
Covenant Christian School, Loganville, GA    

Internet-Based Marketing Manager - month by month, a detailed description of what you need to do, in an online project manager perfect for teams.  Take the coordination monkey off your back.  All volunteers are working from the same internet-based "to-do list," updated in real time.  If a volunteer is on the internet, they are on - regardless of operating system.

Monthly Manager Marketing Memo - A concise overview of marketing priorities month by month by the authors of the Marketing Christian Schools Guide.  Includes insights and conclusions from 30+ consultations a month with individual schools, along with our ongoing parental satisfaction research.

Idea of the Week - a key marketing insight delivered to your inbox once a week, designed for busy people who "don't have time to study marketing." 

Monthly Promoters and Warm Leads Mailer - Sixty percent (60%) or more of new parent leads come from word of mouth referral.  The monthly Promoters mailing adds fuel to the fire, helping Promoters identify more situations appropriate to make a referral, as well as keeping your school "top of mind.". 

The same mailing, with a different cover letter, keeps your school's name in front of your warm leads, typically fertile ground to increase enrollment during the summer and at mid-year.

Literature and Other Marketing Samples - Electronic versions of samples from the Marketing Christian School Guides, updated monthly.  Includes all the samples from Volume 1 of the Marketing Christian Schools Guide, as well as Volume 2 now under development.

Marketing Christian Schools:  The Definitive Guide - Includes either Volume 1 of the Marketing Christian Schools:  The Definitive Guide, for clients who do not already have it, or Volume 2 chapters as developed.  Over 1,300 schools presently use this Guide.

Marketing Christian Schools: The Definitive Guide, Volume I, is the most complete and practical tool for marketing I have ever experienced. In my opinion, it is definitely worth the price.
Dr. Daniel C. Roth, Schools and General Executive
Southern Illinois District, LCMS (ret.)

Also included: the Team Upgrade to the guide, which gives you copyright permission to reproduce up to 15 copies of either Volume 1 or 2 for your marketing team.

Ongoing Live Training - Webinars which reflect priorities for the month, and special priorities.  Ask questions or bring up problems live.  All live training is recorded and available to your entire marketing team 24/7 through a simple download.

Dan is a delightful man with a tremendous amount of information -- actually good information.  Most of all he is a bold follower of Christ, which is always an inspiration. 
Tim Murray, Board Director
Loyola Christian School, Mankato, Minnesota

Recorded Training - dozens of both long (30 - 60 minute) and short (10-minute) marketing training topics available 24/7 to accommodate the busiest of schedules.

Click here for some Christian school marketing training topics current available.

All this for just $100 a month, and $100 to start.  Order now, request more information, or call (719) 278-9600, ext. 400 for a free consultation.

Teamwork: The Foundation for Success

Everything about eMc coaching is set up for your entire team.  All training is recorded live on a volunteer-friendly schedule.  Plus, all recorded training can also be viewed on-demand 24/7. 

eMc coaching incorporates the month-by-month action steps recommended in Marketing Christian Schools:  The Definitive Guide into a powerful internet-based project management software, which includes file management, white board and project-based messaging.  Everything is completely customizable by you.

Your schools' entire marketing plan is readily available to any volunteer or staff person with an internet connection and GraceWorks' senior consultants -- and no one else.  Each month's activities include all the relevant samples from the Guide, along with new samples GraceWorks is continually developing. 

Plus, each month, you and your volunteers receive our Marketing Manager Tip Sheet, where GraceWorks functions as your Marketing Manager -- encouraging you with what to do and how to do it.  All consistent with what you are seeing in the project management software. 

In short, we tell you exactly what you need to know, exactly what you need to do, at a price that will shock you.

Value Priced at Just $100 a Month
(And $100 to Start)

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