eMc - Enrollment Marketing Coaching

Now includes 10 one-on-one sessions with one of the authors of the Marketing Christian Schools Guide! Let the authors of the definitive guide for Christian School marketing guide you! Plus over 12 hours of new coaching video content — to speak to all your marketing needs. Practical, affordable marketing help for Christian school volunteers and staff. Our best, up-to-date thinking and research  on what really works to increase enrollment in Christian schools, plus: • Lifting Off, Soaring Ahead - Marketing Seminar • Parent Satisfaction and Referral Survey • Internet based marketing manager • Marketing Manager Memos • Periodic ideas of the week • Library / Ongoing Promoters mailers • Literature / forms Samples • Marketing Christian School Guide(s) • 40 hours of detailed / specific coaching videos, available 24/7 • Ongoing telephone consultation with one of the authors of the Marketing Christian Schools Guide. Request more information, or call (719) 278-9600, ext. 400 for a free, no-obligation consultation, or complete the form in the left panel on this page. Compare our Enrollment Marketing Coaching programs here.

In-Depth: Enrollment Marketing Coaching (eMc)

GraceWorks most affordable marketing coaching program: eMc includes all of the following: Parent Satisfaction and Referral Survey (PSRS) - Based on survey research with over 100,000 Christian school constituents, GraceWorks has normed parental satisfaction and willingness to refer throughout North America. Monthly Manager Marketing Memo - A concise overview of marketing priorities month by month by the authors of the Marketing Christian Schools Guide. Includes insights and conclusions from 30+ consultations a month with individual schools, along with our ongoing parental satisfaction research. Periodic Ideas of the Week - timely marketing insight delivered to your inbox, designed for busy people who "don't have time to study marketing." Monthly Promoters and Warm Leads Mailer - Sixty percent (60%) or more of new parent leads come from word of mouth referral. The Promoters mailing adds fuel to the fire, helping Promoters identify more situations appropriate to make a referral, as well as keeping your school "top of mind.". We start you with almost a year's worth of mailers, and send you new ones periodically. The same mailing, with a different cover letter, keeps your school's name in front of your warm leads, typically fertile ground to increase enrollment during the summer and at mid-year. Literature and Other Marketing Samples — Electronic versions of samples from the Marketing Christian School Guides, updated monthly. Includes all the samples from Volume 1 of the Marketing Christian Schools Guide, as well as Volume 2 now under development. Marketing Christian Schools: The Definitive Guide - Includes either Volume 1 of the Marketing Christian Schools: The Definitive Guide, for clients who do not already have it, or Volume 2 chapters as developed. Over 1,500 schools presently use this Guide. Marketing Christian Schools: The Definitive Guide, Volume I, is the most complete and practical tool for marketing I have ever experienced. In my opinion, it is definitely worth the price.  Dr. Daniel C. Roth, Schools and General Executive Southern Illinois District, LCMS (ret.) Also included: the Team Upgrade to the guide, which gives you copyright permission to reproduce up to 15 copies of either Volume 1 or 2 for your marketing team. Ongoing Live Consultation - Ten sessions with one of the authors of the Marketing Christian Schools Guide - just your school. Real help for the real problems you face. Dan is a delightful man with a tremendous amount of information — actually good information. Most of all he is a bold follower of Christ, which is always an inspiration.  Tim Murray, Board Director Loyola Christian School, Mankato, Minnesota Recorded Training - dozens of both long (30 - 60 minute) and short (10-minute) marketing training topics available 24/7 to accommodate the busiest of schedules. 12 new hours of content coming in September. Both marketing and fundraising. Individual Coaching Calls - Once a month for a year, including help with the enrollment closing software system, tuition structures, and marketing calendar implementation. Call for immediate answers to pressing marketing issues and questions, as well. Request more information on Christian school marketing training by calling (719) 278-9600, ext. 400 for a free, no-obligation consultation, or submit a request from the form in the left panel of this page.

Teamwork: The Foundation for Success

Everything about eMc coaching is set up for your entire team. All training is available 24/7! eMc coaching incorporates the month-by-month action steps recommended in Marketing Christian Schools: The Definitive Guide into a powerful internet-based project management software, which includes file management, white board and project-based messaging. Everything is completely customizable by you.   Your schools' entire marketing plan is readily available to any volunteer or staff person with an internet connection and GraceWorks' senior consultants — and no one else. Each month's activities include all the relevant samples from the Guide, along with new samples GraceWorks is continually developing. Plus, each month, you and your volunteers receive our Marketing Manager Marketing Memo, where GraceWorks functions as your Marketing Manager — encouraging you with what to do and how to do it. All consistent with what you are seeing in the project management software. In short, we tell you exactly what you need to know, exactly what you need to do, at a price that will shock you. 

Value Priced

The cost of eMc is about equal to enrolling one extra student. You will enroll much more than that. For many Christian schools, eMc will be enough to manage your entire marketing effort — and that is our goal. A research and experience-based approach, GraceWorks' aggressive pricing reflects our goal to broadly grow this program. Like the Marketing Christian Schools Guide, eMc Coaching will become the conduit of information about what is, and is not, working in Christian school marketing throughout America, based on the actual results of hundreds of Christian schools just like yours. Build your marketing team with great coaching and solid marketing systems! With your enrollment fee of $200, we can get you started within 24 hours. Request more information, or call (719) 278-9600, ext. 400 for a free, no-obligation consultation, or submit a request from the form in the left panel of this page.

Praise for Marketing Seminars